Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian Peninsula

被引：9

作者：

Ajbar, Aymane ^{[1
]}

Shepherd, Thomas A. ^{[2
]}

Robinson, Michelle ^{[2
]}

Mallen, Christian D. ^{[2
]}

Prior, James A. ^{[2
,3
]}

机构：

[1] Med Univ Bahrain, Royal Coll Surg Ireland, Busaiteen, Bahrain

[2] Keele Univ, Sch Primary Community & Social Care, Keele ST5 5BG, Staffs, England

[3] Midlands Partnership NHS Fdn Trust, Stafford, England

来源：

JOURNAL OF THE EGYPTIAN PUBLIC HEALTH ASSOCIATION | 2021年 / 96卷 / 01期

基金：

美国国家卫生研究院;

关键词：

Public Health Campaigns; Google Trends; Diabetes mellitus; Mental health; Heart disease; Hypertension; Arabian Peninsula; Global Health; Infodemiology;

D O I：

10.1186/s42506-020-00063-w

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

Background: Global Public Health Days (GPHD) are public health interventions which serve to improve public awareness of specific health conditions. Google Trends is a publicly available tool that allows the user to view the popularity of a searched keyword during a specified time period and across a predetermined region. Our objective was to use Google Trends to assess the impact of four GPHD (World Heart Day, World Mental Health Day, World Diabetes Day and World Hypertension Day) on online health information-seeking behaviour (OHISB), 4 weeks before and a week after the GPHD, across six countries of the Arabian Peninsula (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates). Methods: Relative Search Volume (RSV) was extracted for the aforementioned countries from 28 days before the GPHD and 7 days afterwards. Statistical analysis, undertaken using joinpoint regression software, showed that GPHD have significant changes for Saudi Arabia (Diabetes, Mental Health and Heart day) and UAE (Mental Health day) but were short-lived with a fall in RSV of up to 80% after peak interest. Conclusion: GPHD appears to be effective in some countries while further research is needed to investigate the reason of its limitations.

引用

页数：10

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