CUSTOMER-PERCEIVED VALUE INFLUENCE ON LUXURY HOTEL PURCHASE INTENTION AMONG POTENTIAL CUSTOMERS

被引：3

作者：

Jiang, Yangyang ^{[1
]}

Zhang, Xiya ^{[1
,2
]}

Balaji, M. S. ^{[3
]}

机构：

[1] Univ Nottingham, Nottingham Univ Business Sch China, Ningbo, Peoples R China

[2] Beijing Normal Univ Hong Kong Baptist Univ United, Fac Business & Management, Zhuhai, Peoples R China

[3] Rennes Sch Business, Rennes, France

来源：

TOURISM ANALYSIS | 2022年 / 27卷 / 04期

关键词：

Customer-perceived value; Luxury hotels; Potential customers; Purchase intention; CONSUMER PERCEPTIONS; CONSUMPTION; EXPERIENCES; PRICE; MODEL; BUY;

D O I：

10.3727/108354222X16534530194822

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this study is to investigate five dimensions of customer-perceived value that may affect potential customers' intention to stay at luxury hotels. An online survey was conducted in August 2021 to collect data from 252 potential customers of luxury hotels in China. Partial least squares-based structural equation modeling was used to analyze data. The results show that financial value, hedonic value, and green value, respectively, have a positive impact on potential customers' intention to stay at luxury hotels. Neither functional value nor symbolic/expressive value is significantly associated with the potential customer's intention to stay at luxury hotels.

引用

页码：559 / 566

页数：8

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