Joint Dynamic Optimization of Price and Two-Dimensional Warranty Policy

被引：13

作者：

Cheong, Kam Fu ^{[1
]}

Zhang, Chi ^{[2
]}

Zhang, Yang ^{[3
]}

机构：

[1] ALOG Technol Co Ltd, Hangzhou 310063, Peoples R China

[2] Tsinghua Univ, Dept Ind Engn, Beijing 100084, Peoples R China

[3] Natl Univ Singapore, Global Asia Inst, Singapore 119076, Singapore

来源：

IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT | 2021年 / 68卷 / 02期

基金：

中国国家自然科学基金;

关键词：

Warranties; Optimization; Decision making; Production; Maintenance engineering; Shape; Hazards; Dynamic decision making; heterogeneous usage rate; joint optimization; reliability; two-dimensional (2-D) warranty;

D O I：

10.1109/TEM.2019.2905004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper studies the joint optimization of price and two-dimensional (2-D) warranty policy with limits of both warranty length and usage. For this purpose, in this paper, we first propose a new sales function to characterize the joint influence of price, warranty length, and usage limit on the sales rate while considering the influence of the heterogeneous customer usage rate. Then, we model the joint dynamic optimization of price and 2-D warranty policy as a nonlinear optimal control problem, and solve it via a numerical approach based on Pontryagins maximum principle. We show that the proposed dynamic 2-D warranty policy can help achieve higher profits than the existing one-dimensional policies and static 2-D policy.

引用

页码：528 / 547

页数：20

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