Blockchain-based traceability and demand for US beef in China

被引:43
|
作者
Lin, Wen [1 ]
Ortega, David L. [1 ,2 ]
Ufer, Danielle [2 ]
Caputo, Vincenzina [2 ]
Awokuse, Titus [2 ]
机构
[1] Zhejiang Univ, China Acad Rural Dev CARD, Sch Publ Affairs, Hangzhou, Peoples R China
[2] Michigan State Univ, Dept Agr Food & Resource Econ, E Lansing, MI 48824 USA
基金
美国食品与农业研究所;
关键词
blockchain; Chinese consumers; country of origin; traceability; U; S; beef demand; WILLINGNESS-TO-PAY; FOOD SAFETY ATTRIBUTES; TECHNOLOGY READINESS; CHOICE EXPERIMENTS; HYPOTHETICAL BIAS; MORAL HAZARD; QUALITY; PREFERENCES; POVERTY; POLICY;
D O I
10.1002/aepp.13135
中图分类号
F3 [农业经济];
学科分类号
0202 ; 020205 ; 1203 ;
摘要
Amid stringent traceability requirements and a nearly 14-year ban, the U.S. beef industry is rebuilding its market presence in China. Blockchain technology offers a responsive means of meeting Chinese import traceability requirements while also addressing consumers' food safety concerns. We evaluate Chinese demand for U.S. beef and blockchain-based traceability and find that a sizeable segment of the market (37%) is willing to pay a premium for U.S. beef that is traceable using blockchains. Results indicate that investments in traceability systems that utilize blockchain technology may be an effective way for producers to capture a significant market share in China.
引用
收藏
页码:253 / 272
页数:20
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