How does the value co-creation of e-commerce platform and manufacturers affect channel performance? The moderating role of innovation capability and market turbulence

被引:19
作者
Zhang, Leinan [1 ]
Yang, Wei [2 ]
Yang, Liu [1 ]
Gao, Lingyu [1 ]
机构
[1] Univ Int Business & Econ, Business Sch, Beijing, Peoples R China
[2] Changan Univ, Sch Econ & Management, Xian, Peoples R China
关键词
Value co-creation; Channel performance; Innovation ability; Market turbulence; E-commerce platform; SUPPLIER RELATIONSHIPS; ORIENTATION; ANTECEDENTS; MECHANISMS;
D O I
10.1016/j.elerap.2022.101120
中图分类号
F [经济];
学科分类号
02 ;
摘要
The purpose of this paper is to examine the relationship between inter-firm value co-creation activities and channel performance. Specifically, we ask which discrete types of value co-creation affect economic and relational channel performance? What firm-level and environmental factors, if any, moderate these effects? Drawing on transaction cost theory, and using data from 154 manufacturer and e-commerce platforms, we make notable contributions to the e-commerce literature. We show that two discrete types of value co-creation activities (joint planning and flexibility to make adjustments) positively affect both economic and relational channel performance. A third type, joint problem solving, only affects economic performance. We identify two moderators of these relationships: innovation capability positively moderates the relationship between value co-creation and channel economic performance; market turbulence positively moderates the relationship between value co creation and channel relationship performance. The results can help enterprises understand how to optimise their implementation of value co-creation processes.
引用
收藏
页数:15
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