Impact of Reward and Recognition on Employee Motivation in Local Creative Industry

The aim of this project is to explore the impacts of reward and recognition towards employee's motivation in the creative industry. It focuses on two dimensions: to see if employee motivation in the creative industry is driven by rewards and recognition and to identify what employees consider the most beneficial reward and recognition that motivates them. This project will firstly look at the type of motivation in an employee as well as whether it is sustainable with rewards and recognition. The insight toward rewards and recognition and its corresponding impact towards motivation of employees working in the creative industry of Malaysia will be explored through a dedicated questionnaire towards people working in the creative industry. These respondents would be comprised of people ranging from managerial position who are overseeing a group of employees to employees working in an organization. The outcome of this project would be that the impact of reward and recognition will prove to be beneficial towards the improvement of employee motivation in the creative industry. It would be seen that the most beneficial type of reward and recognition sought after by employees in the creative industry differs to those of other industries. Finally, if the management understands employee's need and desire as well as understanding the effort it takes to motivate an employee to excel, a positive and mutual working environment can be achieved resulting in positive yield and progress.