Learning Preferences of Next Generation Hispanic/Latino Specialty Crop Growers

A bicultural team of Penn State Extension professionals assessed educational method and learning style preferences of Hispanic/Latino stakeholders who aspire to be next generation specialty crop growers and specialized horticultural managers. During 2014-16, team members conducted and evaluated bilingual programs in various formats, including in-depth workshops, model demonstration plots, on-farm trainings and tours, fact sheets and field guides, and videos. Postprogram surveys indicated formats that provided opportunities for active learning of research-based information applicable to participant operations were most successful. Purposive surveys and interviews identified further ways to adapt extension outreach and education for next generation growers. The top-rated methods of learning for Hispanic/Latino growers were on-farm demonstrations and study circles, tours of other growers' farms, self-paced on-line courses and videos, and interactive workshops. Factors Hispanic/Latino grower survey respondents felt limited them from participating in educational activities or using extension resources were timing of program, cost, and location. Survey participants suggested extension might improve education and engagement with Hispanic/Latino growers by increasing the use of social media in Spanish, holding educational programs specifically for Latino farmers to increase networking opportunities, and holding educational events at the farms of Latino growers.