The peculiar economics of new broadcast network entry: The case of United Paramount and Warner Bros.

被引：9
作者：
Collette, L [1 ]
Litman, BR [1 ]
机构：
[1] MICHIGAN STATE UNIV,DEPT TELECOMMUN,E LANSING,MI 48824
来源：
JOURNAL OF MEDIA ECONOMICS | 1997年 / 10卷 / 04期
关键词：
D O I：
10.1207/s15327736me1004_1
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This research examines the emergence of and strategies behind two new broadcast networks, United Paramount and Warner Bros. It provides an analysis of media industry conduct in light of changes occurring in the business and regulatory atmosphere affecting the broadcast television industry. This article explores patterns of integration and other economic aspects related to how media companies are positioning themselves for the future during this disquieting period of disequilibrium.
引用
收藏
页码：3 / 22
页数：20
相关论文
共 52 条
[1]  
[Anonymous], AM FILM IND
[2]  
Bain J.S., 2013, Barriers to new competition
[3]  
BALDWIN FF, 1996, CONVERGENCE INTEGRAT
[4]  
CARTER B, 1995, NY TIMES, pB3
[5]  
Caves R., 1982, American Industry: Structure, Conduct, Performance, V5th
[6]  
Chan-Olmsted S., 1991, J MEDIA ECON, V4, P9, DOI DOI 10.1080/08997769109358208
[7]  
ChanOlmsted SM, 1996, J BROADCAST ELECTRON, V40, P30
[8]  
COE S, 1996, BROADCASTING CABLE, P1
[9]  
COE S, 1995, BROADCASTING CABLE, P37
[10]  
DUPREE S, 1996, MEDIAWEEK, P13
123456