Analysis of Some Problems Arising from the Current Domestic Clothing Product Planning

At present, the importance of product planning is valued unceasingly by the domestic garment enterprises. But there are a number of garment enterprises not fully understanding the significance of product planning, let alone mastering how to make a successful product planning. Therefore, this paper is based on the related theory of product planning, analyses the basic content of garment product planning, explains the main types of product planning in China and the current situation and existing problems of the product planning in our country, and puts forward the corresponding solutions. There are a certain guiding significance and reference value to garment product planning in the future. Product planning is a knowledge transfer system, and the transfer system itsekf is actually implementing the creativity in a complete organization. Therefore, we can regard product planning as a perfect combination of sense and sensibility. Product planning mainly includes two parts. The first part expounds the rational part of product planning. The second part explains the emotional part of product planning. The author first introduces the basic content of product planning in clothing enterprises. First, clear brand name is needed; second, the target market needs to be grasped; third, information analysis should be carried out; fourth, we should ascertain the scheme of planning; fifth, we should carry out integral clothing design; sixth, items form the prototype of planning; seventh, we should determine the marketing principles and implementation methods.