Developing and validating trust measures for e-commerce: An integrative typology

被引:2884
作者
McKnight, DH [1 ]
Choudhury, V
Kacmar, C
机构
[1] Michigan State Univ, Eli Broad Grad Sch Management, Accounting & Informat Syst Dept, E Lansing, MI 48824 USA
[2] Univ Cincinnati, Coll Business Adm, Dept Informat Syst, Cincinnati, OH 45221 USA
[3] Florida State Univ, Coll Business, Dept Management Informat Syst, Tallahassee, FL 32306 USA
关键词
trust; trusting beliefs; trusting intentions; institution-based trust; disposition to trust; e-commerce; measure; site quality; disposition; nomological network; web vendor;
D O I
10.1287/isre.13.3.334.81
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
Evidence suggests that consumers often hesitate to transact with Web-based vendors because of uncertainity about vendor behavior or the perceived risk of having personal information stolen by hackers. Trust plays a central role in helping consumers overcome perceptions of risk and insecurity. Trust makes consumers comfortable sharing personal information, making purchases, and acting on Web vendor advice-behaviors essential to widespread adoption of e-commerce. Therefore, trust is critical to both researchers and practitioners. Prior research on e-commerce trust has used diverse, incomplete, and inconsistent definitions of trust, making it difficult to compare results across studies. This paper contributes by proposing and validating measures for a multidisciplinary, multidimensional model of trust in e-commerce. The model includes four high-level constructs-disposition to trust, institution-based trust, trusting beliefs, and trusting intentions-which are further delineated into 16 measurable, literature-grounded subconstructs. The psychometric properties of the measures are demonstrated through use of a hypothetical, legal advice Web site. The results show that trust is indeed a multidimensional concept. Proposed relationships among the trust constructs are tested (for internal nomological validity), as are relationships between the trust constructs and three other e-commerce constructs (for external nomological validity)-Web experience, personal innovativeness, and Web site quality. Suggestions for future research as well as implications for practice are discussed.
引用
收藏
页码:334 / 359
页数:26
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