Framing the image of Sikkim

This article highlights the poetics and politics of visual culture and specifically tourist brochures and picture postcards that frame an indigenous Buddhist Sikkim for domestic and international tourists. Located in Northeast India, Himalayan Sikkim is a cultural mosaic constituted by almost 22 Indo-Tibetan and Indo-Aryan groups residing therein. It is argued that visual representations incisively frame Sikkim as a Buddhist landscape by selectively photographing mantras, sacred texts, saints, religious sites, murals and rituals that are connected with Buddhism. The growing efflorescence of Buddhism globally and the desire of tourists to experience Buddhist culture has given fresh impetus to imagining Sikkim as their living repository.