Effect of Destination Image, Perceived Value, Tourism Satisfaction with Return To Visit

The purpose of this study to analyze the effect destination image, perceived value, and satisfaction of tourists on the interest of return to visit Lake Kerinci. The sample in this study were 200 respondents. The analysis technique used is Structural Equation Model (SEM) to know the impact of the effect of the destination image, perceived value, and the satisfaction of the tourists to the interest of return to visit. The results showed: (1) The destination image has no significant effect on the interest of return to visit; (2) the destination image and Perceived Value has a significant and positive effect on the satisfaction of tourists; (3) Perceived Value and satisfaction of tourists have a significant and positive impact on the interest of return to visit on the attractions of Lake Kerinci.