Virtual, Augmented and Mixed Reality: What are the Benefits for SMEs?

被引：5

作者：

Amuso, Valentina ^{[1
]}

Poletti, Giuliano

Montibello, Donato ^{[2
]}

机构：

[1] UCL, Polit Econ & Comparat Polit, London, England

[2] Natl Pens & Assistance Fund Accountants & Fiscal, Imola, Italy

来源：

GLOBAL POLICY | 2021年 / 12卷 / 01期

关键词：

D O I：

10.1111/1758-5899.12907

中图分类号：

D81 [国际关系];

学科分类号：

030207 ;

摘要：

Extended reality (XR) has the potential to be a game-changer for SMEs. It can enhance competitiveness while supporting sustainable development and labour safety. The outbreak of COVID-19 has further forced businesses to reflect on how technology might spur creativity and how innovation can affect their future survival. XR can facilitate product development, training, marketing and problem-solving. We argue that policy should focus on increasing XR awareness in SMEs. Diffusion of XR is also contingent on R&D teams' ability to exploit cultural assets to allow SMEs to take full advantage of their potential.

引用

页码：167 / 170

页数：4

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