Using humor to engage the public on climate change: the effect of exposure to one-sided vs. two-sided satire on message discounting, elaboration and counterarguing

被引：28
作者：
Becker, Amy B. [1 ]
Anderson, Ashley A. [2 ]
机构：
[1] Loyola Univ Maryland, Dept Commun, Baltimore, MD 21210 USA
[2] Colorado State Univ, Dept Journalism & Media Commun, Ft Collins, CO 80523 USA
来源：
JCOM-JOURNAL OF SCIENCE COMMUNICATION | 2019年 / 18卷 / 04期
关键词：
Environmental communication; Public engagement with science and technology; Science and media; THE-DAILY-SHOW; SCIENCE COMMUNICATION; POLITICAL-IDEOLOGY; TELEVISION-NEWS; INOCULATION; IMPACT; COMEDY; FUNNY; APPRECIATION; PERCEPTIONS;
D O I：
10.22323/2.18040207
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
The research explores the differential impact of exposure to one-sided vs. two-sided satire about climate change on message processing. Analyzing experimental data (N = 141) we find that one-sided satire offered by The Onion ironically claiming that global warming is a hoax encourages viewers to engage in greater message elaboration and counterarguing. In contrast, two-sided satire offered by The Weather Channel that makes jokes about those who believe in vs. reject human involvement in climate change is quickly discounted. We conclude by discussing the strategic value of incorporating one-sided satirical humor in communication efforts focused on climate change engagement.
引用
收藏
页码：1 / 18
页数：18
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