For a Lebesgue integrable complex-valued function f defined over the n-dimensional torus T-n := [0,2 pi)(n), n is an element of N, let (f) over cap (k) denote the Fourier coefficient of f, where k = (k(1),...,k(n)) is an element of Z(n). The Riemann-Lebesgue lemma shows that (f) over cap (k) = o(1) as vertical bar k vertical bar -> 0 for any f is an element of L-1(T-n). However, it is known that, these Fourier coefficients can tend to zero as slowly as we wish. The definitive results are due to V. Fulop and F. Moricz for functions of bounded variation, and due to B. L. Ghodadra for functions of bounded p-variation. In this paper, defining the notion of bounded phi-variation for a function from [0,2 pi](n) to C in two different ways, we prove that this is the case for Fourier coefficients of such functions also. Interestingly, in proving our main results we use the famous Jensen's inequality for integrals. Our new results with phi(x) = x(p) (p >= 1) gives our earlier results.