Nuances about the Role and Impact of Affect in Inoculation

被引:37
作者
Pfau, Michael [1 ]
Semmler, Shane M. [1 ]
Deatrick, Leslie [1 ]
Mason, Alicia [1 ]
Nisbett, Gwen [1 ]
Lane, Lindsay [1 ]
Craig, Elizabeth [1 ]
Underhill, Jill [1 ]
Banas, John [1 ]
机构
[1] Univ Oklahoma, Dept Commun, Norman, OK 73019 USA
关键词
Inoculation; Affect; Resistance to Influence; CONFERRING RESISTANCE; ATTITUDE IMPORTANCE; SMOKING INITIATION; PERSUASION; PERSISTENCE; DISTRACTION; ADOLESCENTS; INFORMATION; INVOLVEMENT; STRATEGIES;
D O I
10.1080/03637750802378807
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This study examined the role and impact of affect in resistance. A three-phase experiment was conducted. The results indicated that inoculation treatments conferred resistance and exerted nuanced outcomes involving cognitive and affective responses to counterarguments and affect. The investigation also compared the effectiveness of cognitive, affective-positive, and affective-negative treatments. The results revealed that affective-negative messages were superior in eliciting threat, issue involvement, and cognitive counterarguing output and in enhancing the cognitive content of associative networks.
引用
收藏
页码:73 / 98
页数:26
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