The Research of SMEs and the Strategy for Communication

被引：0

作者：

Yang Huafeng ^{[1
]}

机构：

[1] Shandong Univ Technol, Coll Management, Zibo 255049, Peoples R China

来源：

STRATEGIC MANAGEMENT ENGINEERING: ENTERPRISE, ENVIRONMENT AND CRISIS | 2009年

关键词：

SMEs; Strategy; Communication; Business Networks;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Communication may have different roles and tasks to achieve strategic orientation for Small-and-medium-sized enterprises (SMEs) compared to larger enterprises. SMEs communication activities have received limited research attention and heir potential may be misunderstood if conventional communication activities appear more intuitive than strategically planned. This paper examines the issues of constraints, strategies for marketing communication, strategy analysis of SMEs, structure of cross-relational communication, etc.

引用

页码：253 / 256

页数：4

共 9 条

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