The impact of social media on the business performance of small firms in China

被引：21

作者：

Li, Xiaoqing ^{[1
]}

He, Xiaogang ^{[2
]}

Zhang, Yifeng ^{[1
]}

机构：

[1] Univ Illinois, Dept MIS, Springfield, IL 62703 USA

[2] Shanghai Univ Finance & Econ, Coll Business, Shanghai, Peoples R China

来源：

INFORMATION TECHNOLOGY FOR DEVELOPMENT | 2020年 / 26卷 / 02期

基金：

中国国家自然科学基金;

关键词：

Social media; information sharing; business performance; small firms; transition economies; WORD-OF-MOUTH; NETWORKING SITES; MANAGERIAL TIES; PERCEIVED VALUES; SINA WEIBO; COMMUNICATION; ENTREPRENEURS; TECHNOLOGY; ENGAGEMENT; WECHAT;

D O I：

10.1080/02681102.2019.1594661

中图分类号：

F0 [经济学]; F1 [世界各国经济概况、经济史、经济地理]; C [社会科学总论];

学科分类号：

0201 ; 020105 ; 03 ; 0303 ;

摘要：

In the present research, the researchers conducted an empirical study on the impact of information from social media on the business performance of small enterprises in China. Findings indicate that the information regarding government and industry policies has a significant impact on business performance. In addition, gender and education of entrepreneurs have moderating effects on the impact of information to business performance.

引用

页码：346 / 368

页数：23

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