Determinants of purchasing frequency in butcher shop - Part 1

The German butcher trade faces the great challenge of competing with the food retail industry and having to counteract the negative development trend in the industry. This paper examines the influence of socio-demographic characteristics and consumer attitudes on the purchasing frequency in butcher shops using a multinomial logistic regression analysis. The results indicate that particularly the pronounced need for information among butcher shop customers, the great importance of the regional origin of the products and the preference for cooking and preparing meat themselves offer starting points for differentiation from the competition. Socio-demographic characteristics however offer only limited possibilities for segmenting the target group, with only the "size of the place of residence" having a significant influence on the frequency of purchases in butcher shops.