Corporate social responsibility communication of Chinese and global corporations in China

被引:131
作者
Tang, Lu [1 ]
Li, Hongmei [2 ,3 ]
机构
[1] Univ Tennessee, Sch Commun Studies, Knoxville, TN 37996 USA
[2] Georgia State Univ, Dept Commun, Atlanta, GA 30302 USA
[3] Univ Penn, Annenberg Sch Commun, Philadelphia, PA 19104 USA
关键词
Corporate social responsibility; Globalization; Corporate website; Content analysis; China; PUBLIC-RELATIONS; UNITED-STATES; WEB PAGES; CSR; PERSPECTIVES; MANAGEMENT; INDUSTRY; BOTTOM; EUROPE; ETHICS;
D O I
10.1016/j.pubrev.2009.05.016
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper explored how leading Chinese and global companies operating in China communicate their corporate social responsibility (CSR) principles and practices to the Chinese stakeholders through a content analysis of these companies' corporate websites. It was found that companies usually take one of the following three major approaches in their CSR communication: CSR as ad hoc public philanthropy, CSR as strategic philanthropy, and CSR as ethical business practices. Furthermore, this paper examined the effects of country of origin and industry on companies' CSR communication and found that whether companies are targeting at businesses or consumers has a bigger impact on their CSR communication than whether they are Chinese or global. Finally, despite a tendency towards convergence, Chinese and global companies still present their CSR principles and practices differently because of their different relations with major Chinese and global stakeholders. (C) 2009 Elsevier Inc. All rights reserved.
引用
收藏
页码:199 / 212
页数:14
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