Tourism Firms' Strategic Flexibility: the Case of Slovenia

被引：11

作者：

Dwyer, Larry Michael ^{[1
,2
]}

Cvelbar, Ljubica Knezevic ^{[2
]}

Edwards, Deborah J. ^{[3
]}

Mihalic, Tanja A. ^{[2
]}

机构：

[1] Univ New S Wales, Kensington, NSW 2033, Australia

[2] Univ Ljubljana, Fac Econ, Ljubljana, Slovenia

[3] Univ Technol Sydney, Sch Business, Sydney, NSW 2007, Australia

来源：

INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2014年 / 16卷 / 04期

关键词：

strategic flexibility; tourism management; destination competitiveness; Slovenia; DESTINATION COMPETITIVENESS; MARKET ORIENTATION; PERFORMANCE; PRODUCT; MANAGEMENT; QUALITY; MODEL;

D O I：

10.1002/jtr.1931

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Strategic flexibility provides an approach for tourism destinations to respond more readily to turbulent environments. It is a management method that can assist tourism suppliers to meet the challenges of achieving competitive advantage. The paper also explores the importance that is accorded to the facilitators or drivers of strategic flexibility by Slovenian tourism industry stakeholders along with their performance in actioning these drivers. Importance performance analysis suggests the priority strategic actions to reduce the risk of strategic drift. The paper concludes with an assessment of the implications of these findings for emerging destinations generally. Copyright (C) 2013 John Wiley & Sons, Ltd.

引用

页码：377 / 387

页数：11

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