A French version of the AttrakDiff scale: Translation and validation study of a user experience assessment tool

Introduction. - While user experience (UX) evaluation is a core concern within the field of human-computer interaction (HCI), there is currently no valid self-administered UX evaluation tool in French. The AttrakDiff 2 scale (Hassenzahl, Burmester, & Koller, 2003) is a UX evaluation tool, which relies on a theoretical model distinguishing pragmatic and hedonic qualities of interactive systems. Objective. - This paper describes the translation and validation of the French version of the AttrakDiff 2 scale in order to ease UX assessment in French-speaking users. Method. Following the cross-cultural methodology developed by Vallerand (1989), the questionnaire was translated by trilingual researchers before being back-translated and validated by a panel of experts. A pre-test was conducted on 26 participants. The characteristics of the French version of the AttrakDiff 2 scale were then evaluated through a quantitative online study involving a sample of 381 users. Results. The results confirm the expected 3 factors structure and a good internal consistency of each subscale. The links between factors are consistent with Hassenzahl's theoretical model (2003) where pragmatic and hedonic perceived attributes combine to form a judgment of attractiveness. Conclusion. The current French version of the AttrakDiff 2 scale is globally reliable with regards to the initial German version and presents satisfactory levels of validity and reliability. (C) 2015 Elsevier Masson SAS. All rights reserved.