Revenue-sharing versus wholesale price mechanisms under different channel power structures

被引:177
作者
Pan, Kewen [1 ,2 ]
Lai, K. K. [2 ]
Leung, Stephen C. H. [2 ]
Xiao, Di [1 ]
机构
[1] Zhejiang Gongshang Univ, Coll Business Adm, Hangzhou, Zhejiang, Peoples R China
[2] City Univ Hong Kong, Dept Management Sci, Hong Kong, Hong Kong, Peoples R China
关键词
Came theory; Pricing; Supply chain management; Power structure; SUPPLY CHAIN COORDINATION; DOMINANT RETAILER; CONSIGNMENT CONTRACT; COMMON RETAILER; DEMAND; INFORMATION; COMPETITION; PRODUCTS; SYSTEMS;
D O I
10.1016/j.ejor.2009.08.010
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
We consider a supply chain channel with two manufacturers and one retailer. Each manufacturer can choose either a wholesale price contract or a revenue-sharing contract with the retailer. We discuss and compare the results of two different types of contracts under different channel power structures, to check whether it is beneficial for manufacturers to use revenue-sharing contracts under different scenarios. Then we consider a supply chain channel with one manufacturer and two retailers. Each retailer can choose either a wholesale price contract or a revenue-sharing contract with the manufacturer. We analyze the likely outcomes under different scenarios to discover whether it is beneficial to use revenue-sharing contracts. Crown Copyright (C) 2009 Published by Elsevier B.V. All rights reserved.
引用
收藏
页码:532 / 538
页数:7
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