The Study on China's Intellectual Property Rights Protection System of Industrial Design

From the year of 2008,a wind of "shanzhai" wept China, and the word "shanzhai" has become the fashion in public concern, which at first only appeared in the field of mobile phones and digital products, and then rapidly spread to the field of culture, derived shanzhai phenomena such as shanzhai film, shanzhai stars shanzhai Spring Festival Gala. The article will discuss mainly the economic efficiency-driven field of mobile phones and digital products. Based on the current situation of China's industrial design, through three aspects of the state, enterprises, individuals respectively, take relevant measures such as perfecting the auditing system of intellectual property rights, intensifying infringement punishment and supervision, establishing specialized management department in enterprise, strengthening the awareness of intellectual property rights protection, to build a good social environment, so as to promote the enthusiasm of stylists and the development of China's industrial design.