This article explores how individual entrepreneurial orientation dimensions influence the relationship between competitive strategy and firm performance. The findings show the different impacts of individual entrepreneurial orientation dimensions on competitive strategy and the effects of cost leadership and differentiation on performance. Innovativeness is related most highly to differentiation strategy. Risk-taking and competitive aggressiveness are negatively associated with both differentiation and cost leadership strategies. Both differentiation and cost leadership strategies are positively related to performance. This study refines our understanding of the effects of entrepreneurial orientation on small firm performance.
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Xi An Jiao Tong Univ, Sch Management, Xian 710049, Shaanxi, Peoples R ChinaXi An Jiao Tong Univ, Sch Management, Xian 710049, Shaanxi, Peoples R China
Jiang, Xu
Liu, Heng
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Sun Yat Sen Univ, Lingnan Coll, Guangzhou, Guangdong, Peoples R ChinaXi An Jiao Tong Univ, Sch Management, Xian 710049, Shaanxi, Peoples R China
Liu, Heng
Fey, Carl
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Chinese Univ Hong Kong, Hong Kong, Hong Kong, Peoples R China
Aalto Univ, Sch Business, Aalto, FinlandXi An Jiao Tong Univ, Sch Management, Xian 710049, Shaanxi, Peoples R China
Fey, Carl
Jiang, Feifei
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Xi An Jiao Tong Univ, Sch Management, Xian 710049, Shaanxi, Peoples R ChinaXi An Jiao Tong Univ, Sch Management, Xian 710049, Shaanxi, Peoples R China
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Univ Tun Hussein Onn Malaysia, Fac Technol Management & Entrepreneurship, 21,Jalan Malewar 6, Parit Raja 86400, Johor Malaysia, MalaysiaUniv Tun Hussein Onn Malaysia, Fac Technol Management & Entrepreneurship, 21,Jalan Malewar 6, Parit Raja 86400, Johor Malaysia, Malaysia
Akbar, Fazal
Khan, Rao Aamir
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Comsats Univ Islamabad, Dept Management Sci, Pk Rd, Islamabad 45550, PakistanUniv Tun Hussein Onn Malaysia, Fac Technol Management & Entrepreneurship, 21,Jalan Malewar 6, Parit Raja 86400, Johor Malaysia, Malaysia
Khan, Rao Aamir
Wadood, Fazli
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Univ Buner, Fac Business Management, Block 2, Kp, PakistanUniv Tun Hussein Onn Malaysia, Fac Technol Management & Entrepreneurship, 21,Jalan Malewar 6, Parit Raja 86400, Johor Malaysia, Malaysia
Wadood, Fazli
Bin Bon, Abdul Talib
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Univ Tun Hussein Onn Malaysia, Fac Technol Management & Business, 24-B Acad Wing FPTP, Parit Raja 86400, Johor Malaysia, MalaysiaUniv Tun Hussein Onn Malaysia, Fac Technol Management & Entrepreneurship, 21,Jalan Malewar 6, Parit Raja 86400, Johor Malaysia, Malaysia