Marketing Thinking and Doing

被引：19
作者：
Deighton, John A. [1 ,2 ]
Mela, Carl F. [2 ,3 ]
Moorman, Christine [4 ]
机构：
[1] Harvard Univ, Harvard Business Sch, Business Adm Emeritus, Cambridge, MA 02138 USA
[2] Mkt Sci Inst, Cambridge, MA 02138 USA
[3] Duke Univ, Fuqua Sch Business, Mkt, Durham, NC 27706 USA
[4] Duke Univ, Fuqua Sch Business, Business Adm, Durham, NC 27706 USA
来源：
JOURNAL OF MARKETING | 2021年 / 85卷 / 01期
关键词：
D O I：
10.1177/0022242920977093
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1 / 6
页数：6
相关论文
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