Innovation in the Romanian Tourism Industry-The Language of Negotiation for Travel Agencies

被引：0
|
作者：
Voda, Mihai
Sorocovschi, Victor
Berariu, Cristina
机构：
来源：
STRATEGIC MANAGEMENT ENGINEERING: ENTERPRISE, ENVIRONMENT AND CRISIS | 2009年
关键词：
Negotiation; Businessmen; Travel Agency; English Course; Tourism;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The paper presents an intensive tailor-made course of English for 120 groups of businessmen working in travel agencies in Romania and wanting to negotiate a long term contract with a foreign travel agency. Their passive level of English is upper-intermediate but their active skills are of a considerably lower level. The paper mentions and develops on the most important steps a course design should follow in order to achieve its main objectives-activating the course participants' passive knowledge of English so that they can negotiate efficiently and remain competitive on an international market.
引用
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页码：155 / 167
页数：13
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