Local Television Political Advertising and the Manufacturing of Political Reality

被引:2
作者
Yanich, Danilo [1 ]
机构
[1] Univ Delaware, Biden Sch Publ Policy & Adm, 111 Acad St, Newark, DE 19716 USA
关键词
Political ads; Local television; Campaign finance; Political communication; Down ballot campaigns; Presidential campaign;
D O I
10.1007/s12115-020-00538-8
中图分类号
C [社会科学总论];
学科分类号
03 ; 0303 ;
摘要
With so much media attention on the presidential campaign, how do voters learn about candidates and elections for other offices? On local TV news, political ads create the reality of local races-a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say-the bought reality-and what political stories used to cover.
引用
收藏
页码:554 / 561
页数:8
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