Deus ex Machina: Candidate Web Presence and the Presidential Nomination Campaign

被引:8
作者
Christenson, Dino P. [1 ]
Smidt, Corwin D. [2 ]
Panagopoulos, Costas [3 ]
机构
[1] Boston Univ, Boston, MA 02215 USA
[2] Michigan State Univ, E Lansing, MI 48824 USA
[3] Fordham Univ, Bronx, NY 10458 USA
关键词
presidential nominations; Internet; campaign contributions; campaign expenditures; INTERNET; COMMUNICATION; MODEL;
D O I
10.1177/1065912913494017
中图分类号
D0 [政治学、政治理论];
学科分类号
0302 ; 030201 ;
摘要
Using data from the 2008 presidential nomination contest, we offer systematic tests of the relationships between traditional campaign factors, the Internet and campaign performance. We find that claims of the Internet's relevance to modern campaigns are warranted, as it is a unique facet of campaigns and significantly improves candidates' financial and electoral support. The Internet is especially helpful to candidates in generating small-donor contributions and in maximizing contributions after early primary victories. Overall, these findings suggest that the Internet offers a viable mechanism for long-shot candidates to overcome the resource demands of the current presidential nomination system.
引用
收藏
页码:108 / 122
页数:15
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