THE PROCESS OF LOCATION OF THE ENTERPRISE IN THE GLOBALIZATION

The paper is focused on the process of selection of an appropriate location of the enterprise using selected methods of business diagnostics. The enterprises have to deal with the problem of location in the process of establishment or when they want to expand the business or relocate an existing operation. Appropriately selected location for the enterprise or its part might have a great impact on the enterprise. Also the bad location of the enterprise or its parts might have some negative consequences for the enterprise in the form of lower sales, profits and even bankruptcy. Therefore, it is necessary to pay attention to the selection an appropriate locations and consider all the factors that affect the company and try to estimate positive and negative consequences of the selection. The process of localization for the enterprise and the methods that are appropriate to be used are included in business diagnostics. In the process of globalization, the importance of an appropriate location for the enterprise has even more increased. There is rapidly increase of the possibilities that the enterprise has new markets, competitors, customers, etc. Business diagnostics and its selected methods might be significantly helpful in this decision. The paper is aimed on the possibility that business diagnostics provides to the enterprises in establishing or expanding in the conditions of globalization.