Perceived value, customer attitude and loyalty in retailing

被引：0
作者：
Eugenia Ruiz-Molina, Maria [1 ]
机构：
[1] Univ Valencia, E-46003 Valencia, Spain
来源：
UNIVERSIA BUSINESS REVIEW | 2009年 / 21期
关键词：
retailing; perceived value; attitude; loyalty; SWITCHING BARRIERS; INTENTIONS; FRAMEWORK; SERVICE; PRODUCT; SATISFACTION; BEHAVIOR;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Customer perceived value has a subjective nature, since it means an evaluative judgement. In the literature it has been noted that the value received by the consumer has a number of components which together determine its significance. It has also highlighted the existence of a relationship between perceived value and customer attitude, considering this variable an important determinant of customer loyalty. This paper tries to analyze the influence of the major components of perceived value on customer attitude and loyalty in several retail activities.
引用
收藏
页码：102 / 117
页数：16
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