An analysis of criterion variable reliability in conjoint analysis

被引：45

作者：

Evans, RH

机构：

[1] Marketing Department, School of Management, Syracuse University, Syracuse

来源：

PERCEPTUAL AND MOTOR SKILLS | 1996年 / 82卷 / 03期

关键词：

D O I：

10.2466/pms.1996.82.3.988

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

The present goal is to describe a study of the reliability of a criterion variable in conjoint analysis. Specifically, two criterion variables were compared, affect and purchase intention. Given the two sets of derived importance, weights generated from the two criterion variables, reliability was supported through an acceptable Spearman ihs and a significant Pearson correlation, Further, significant t tests supported the reliability of each pair of importance weights. The participants were 500 distributors of the proprietary firm which supported the study.

引用

页码：988 / 990

页数：3

共 6 条

[1] CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J].