E-business and Its Application in Conditions of Slovak Market

被引：0

作者：

Pollak, Frantisek ^{[1
]}

机构：

[1] Univ Presov Presov, Fac Management, Presov 08001, Slovakia

来源：

MANAGEMENT 2012: RESEARCH IN MANAGEMENT AND BUSINESS IN THE LIGHT OF PRACTICAL NEEDS | 2012年

关键词：

Marketing; E-Business; Internet;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Aim of this article is highlighting possibilities in effective utilization of Information and Communication Technologies for supporting entrepreneurship (e-business) for Small and Medium enterprises. The core research carried on for duration of twelve months covered analysis and following presentation of possibilities of practical utilization of e-business applications. Furthermore research was oriented towards innovative forms of marketing communication in Real Corporation conducting business in Slovakian market. Analyzing data on collected findings can add value towards gaining a significant competitive advantage in form of better understanding of real facts influencing entrepreneurship in principle. This can lead consequently to positive influence on corporate effectiveness in the environment of Small and Medium enterprises.

引用

页码：361 / 364

页数：4