Think and feel attributes/products and global marketing strategy

被引：0

作者：

Miura, T ^{[1
]}

Ito, N ^{[1
]}

机构：

[1] Chuo Univ, Hachioji, Tokyo 1920393, Japan

来源：

2000 AMA EDUCATORS' PROCEEDINGS - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING | 2000年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We propose a new product classification based on the "think/feel" concept (cf. Vaughn 1980). Using data from the "Asatsu" Purchase Decision (APD) consumer survey of ten world regions, we verify the usefulness and applicability of the think/feel concept in a global marketing context, especially product standardization/localization.

引用

页码：220 / 227

页数：8

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