Social Ranking: Uncovering Relevant Content Using Tag-based Recommender Systems

Social (or folksonomic) tagging has become a very popular way to describe, categorise, search, discover and navigate content within Web 2.0 websites. Unlike taxonomies, which overimpose a hierarchical categorisation of content, folksonomies empower end users by enabling them to freely create and choose the categories (in this case, tags) that best describe some content. However, as tags are informally defined, continually changing, and ungoverned, social tagging has often been criticised for lowering, rather than increasing, the efficiency of searching, due to the number of synonyms, homonyms, polysemy, as well as the heterogeneity of users and the noise they introduce. In this paper, we propose Social Ranking, a method that exploits recommender system techniques to increase the efficiency of searches within Web 2.0. We measure users' similarity based on their past tag activity. We infer tags' relationships based on their association to content. We then propose a mechanism to answer a user's query that ranks (recommends) content based on the inferred semantic distance of the query to the tags associated to such content, weighted by the similarity of the querying user to the users who created those tags. A thorough evaluation conducted on the CiteULike dataset demonstrates that Social Ranking neatly improves coverage, while not compromising on accuracy.