Research on the Impact Mechanism between Logistics Service Innovation and Online Customer Repurchase Intention

被引：0
作者：
Lin, Dan [1 ]
Zhang, Rui [1 ]
机构：
[1] Zhejiang Gongshang Univ, Hangzhou 310018, Zhejiang, Peoples R China
来源：
PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND MANAGEMENT INNOVATION | 2015年 / 6卷
关键词：
Logistics service innovation; Repurchase intention; Order fulfillment quality; Customer satisfaction; SATISFACTION; ANTECEDENTS; INFORMATION;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Logistics service is an important part of online shopping consumers' perception and evaluation, which is also a critical factor for repurchase intention in E-commerce. This study aims to answer the basic question. how logistics service innovation influences online shopping customers' repurchase intention.. Based on a theoretical presumption, this study selects four representative websites as research cases and includes product type as a moderator to analyze the impact of three dimensions of logistics service innovation: quickness, interaction and reliability on customer repurchase intention. 9 hypotheses are proposed to construct a theoretical framework. The results find that logistics service quickness; interaction and reliability have a positive effect on customers repurchase intention through the mediating role of order fulfillment quality perception and customer satisfaction.
引用
收藏
页码：251 / 260
页数：10
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