Research on the Impact Mechanism between Logistics Service Innovation and Online Customer Repurchase Intention

被引：0

作者：

Lin, Dan ^{[1
]}

Zhang, Rui ^{[1
]}

机构：

[1] Zhejiang Gongshang Univ, Hangzhou 310018, Zhejiang, Peoples R China

来源：

PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND MANAGEMENT INNOVATION | 2015年 / 6卷

关键词：

Logistics service innovation; Repurchase intention; Order fulfillment quality; Customer satisfaction; SATISFACTION; ANTECEDENTS; INFORMATION;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Logistics service is an important part of online shopping consumers' perception and evaluation, which is also a critical factor for repurchase intention in E-commerce. This study aims to answer the basic question. how logistics service innovation influences online shopping customers' repurchase intention.. Based on a theoretical presumption, this study selects four representative websites as research cases and includes product type as a moderator to analyze the impact of three dimensions of logistics service innovation: quickness, interaction and reliability on customer repurchase intention. 9 hypotheses are proposed to construct a theoretical framework. The results find that logistics service quickness; interaction and reliability have a positive effect on customers repurchase intention through the mediating role of order fulfillment quality perception and customer satisfaction.

引用

页码：251 / 260

页数：10

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