Finding the reviews on yelp that actually matter to me: Innovative approach of improving recommender systems

被引:25
作者
Luo, Yi [2 ]
Tang, Liang [1 ]
Kim, Eojina [3 ]
Wang, Xi [4 ]
机构
[1] Iowa State Univ, Dept Apparel Events & Hospitality Management, Coll Human Sci, Ames, IA 50010 USA
[2] Capital Univ Econ & Business, Coll Business Adm, Dept Mkt & Tourism Management, Beijing 100070, Peoples R China
[3] Virginia Tech, Pamplin Coll Business, Hospitality & Tourism Management, Blacksburg, VA 24061 USA
[4] BNU HKBU United Int Coll, Div Culture & Creat, Culture Creat & Management, Zhuhai 519085, Guangdong, Peoples R China
关键词
Recommender systems; Yelp; Latent aspect rating analysis (LARA); Natural language processing (NLP); Machine learning; USER-GENERATED CONTENT; ONLINE REVIEWS; CUSTOMER SATISFACTION; TEXTUAL REVIEWS; HOTEL REVIEWS; SOCIAL MEDIA; IMPACT; PERFORMANCE; ANALYTICS; WORD;
D O I
10.1016/j.ijhm.2020.102697
中图分类号
F [经济];
学科分类号
02 ;
摘要
As many readers struggle with massive textual information on review websites, developing optimized recommender systems that assist readers in identifying relevant reviews is critical. The present study aims to explore and predict the relationship between a reviewer's evaluation of distinct attributes (i.e., importance and sentiment of a restaurant aspect)(2) and overall satisfaction (i.e., generic numerical rating of a restaurant). Latent Aspect Rating Analysis is modified to achieve the goal. The study identifies five restaurant attributes: food & drinks, customer service, dining atmosphere, restaurant value, and location. Restaurant value contributes most from the importance perspective and food & drinks contributes most from the sentiment perspective. Restaurant value ranks the first as the overall satisfaction of attributes (i.e., combination of importance and sentiment). Accordingly, the present study suggests a supplement of the "dynamic" recommender systems. This study offers scholars and practitioners a refined approach to analyze wealthy review content.
引用
收藏
页数:10
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