The Role of Positive Emotion in Trust Repair

被引：0

作者：

Wu, Jyh-Jeng ^{[1
]}

Chien, Shu-Hua ^{[2
]}

Chen, Ying-Hueih ^{[3
]}

Chang, Hsin-Tzu ^{[4
]}

机构：

[1] Natl United Univ, Dept Business Management, Miaoli, Taiwan

[2] Natl Taichung Inst Technol, Dept Insurance & Finance, Taichung, Taiwan

[3] Providence Univ, Dept Comp Sci & Informat Management, Taichung, Taiwan

[4] Natl United Univ, Master Program Business Adm, Miaoli, Taiwan

来源：

FINANCIAL MANAGEMENT AND ECONOMICS, ICFME 2011 | 2011年 / 11卷

关键词：

casual attributions; positive emotion; trust repair; e-commerce; COMPETENCE; INTEGRITY; BUYERS; MODEL;

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

This paper discusses the role of casual attributions and positive emotion in trust repair of e-commerce. Structural equation modeling (SEM) was used in our study to analyze 517 valid online questionnaires. The empirical results indicate that casual attributions (locus and stability) have a negative impact on positive emotion; however, controllability opposing our initial expectation has a positive impact on positive emotion. On the same time, positive emotion not only influences trust but also mediates the effect of casual attributions on trust.

引用

页码：48 / 52

页数：5

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