Selection of Mobile Value-Added Services: An ERG Perspective

被引：0

作者：

Hwag, Mark ^{[1
]}

Yang, Cheng-Liang ^{[2
]}

Chen, Ya-Chien ^{[2
]}

机构：

[1] Cent Michigan Univ, BIS Dept, Mt Pleasant, MI 48859 USA

[2] Tatung Univ, Dept Informat Management, Taipei 104, Taiwan

来源：

IMCIC'11: THE 2ND INTERNATIONAL MULTI-CONFERENCE ON COMPLEXITY, INFORMATICS AND CYBERNETICS, VOL I | 2011年

关键词：

Mobile Commerce; Value-Added Services; Maslow's Theory of Needs; ERG Theory; NEED HIERARCHY CONCEPT; MODEL; ADOPTION;

D O I：

暂无

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

With the rapid development of mobile telecommunication technology and wireless networks, new technologies and applications are emerging daily. The introduction of iPhone and other similar devices further fueled the exponential growth of the applications available to the consumer. A research into consumers' motivations in their selection of mobile value-added services is proposed. The ERG (existence, relatedness, and growth) theory of human needs is proposed as the theoretical foundation of the study.

引用

页码：30 / 31

页数：2

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