Cross-cultural comparisons of traffic safety, risk perception, attitudes and behaviour

The core aim of the present study is to examine cultural differences in risk perception and attitudes towards traffic safety and risk, taking behaviour in the Norwegian and the Ghanaian public. An additional aim is to discuss the applicability of various traffic measures, suited for low and middle income countries in Africa. Sample: The results of the present study are based on two self-completion questionnaire surveys carried out in February and March 2006. The first was a representative sample of the Norwegian public above 18 years of age (N = 247). The second was a stratified sample of Ghanaian respondents (N = 299). In Ghana the data was collected in Accra and Cape Coast. The results showed that there is potential for further improvement of safety attitudes and risk behaviour among Ghanaians as well as Norwegians. There were also differences in the respondents' evaluation of attitudes, risk perception and behaviour. Perceived risk and attitudes also significantly predicted risk behaviour and accidents/collisions. The implications of these results for traffic safety will be discussed. (C) 2008 Elsevier Ltd. All rights reserved.