Global marketing in business-to-business contexts: Challenges, developments, and opportunities
被引:13
作者:
Leonidou, Constantinos N.
论文数: 0引用数: 0
h-index: 0
机构:
Univ Leeds, Leeds Univ Business Sch, Maurice Keyworth Bldg, Leeds LS2 9JT, W Yorkshire, EnglandUniv Leeds, Leeds Univ Business Sch, Maurice Keyworth Bldg, Leeds LS2 9JT, W Yorkshire, England
Leonidou, Constantinos N.
[1
]
Hultman, Magnus
论文数: 0引用数: 0
h-index: 0
机构:
Univ Leeds, Leeds Univ Business Sch, Maurice Keyworth Bldg, Leeds LS2 9JT, W Yorkshire, EnglandUniv Leeds, Leeds Univ Business Sch, Maurice Keyworth Bldg, Leeds LS2 9JT, W Yorkshire, England
Hultman, Magnus
[1
]
机构:
[1] Univ Leeds, Leeds Univ Business Sch, Maurice Keyworth Bldg, Leeds LS2 9JT, W Yorkshire, England
Global marketing;
Business-to-business;
International marketing;
STRATEGY;
CAPABILITIES;
FOUNDATIONS;
IMPACT;
D O I:
10.1016/j.indmarman.2018.04.016
中图分类号:
F [经济];
学科分类号:
02 ;
摘要:
This article introduces the special issue on global marketing in business-to-business contexts. The aim is to advance knowledge on the subject that can stimulate further research in this important and emerging area of industrial marketing. The twelve contributions selected for this special issue bring together high quality contemporary research that address challenges and recent developments. The articles specifically offer unique insights that progress understanding in the area, provide interesting managerial implications, and present intriguing opportunities for future researchers. These contributions reflect the variety of current work in global marketing in the business-to-business context. While most of the contributions in this special issue focus on the development and deployment of unique resources and capabilities to enhance international competitiveness and performance success, insights are also offered on international relationships and/or relationship marketing within the business-to-business context, country of origin effects, and knowledge transfer between international partners in subsidiaries. The article concludes with a summary of important avenues for further research.
机构:
Michigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Hult, G. Tomas M.
;
Ketchen, David J., Jr.
论文数: 0引用数: 0
h-index: 0
机构:
Auburn Univ, Auburn, AL 36849 USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Ketchen, David J., Jr.
;
Griffith, David A.
论文数: 0引用数: 0
h-index: 0
机构:
Michigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Griffith, David A.
;
Finnegan, Carol A.
论文数: 0引用数: 0
h-index: 0
机构:
Univ Colorado, Colorado Springs, CO 80907 USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Finnegan, Carol A.
;
Gonzalez-Padron, Tracy
论文数: 0引用数: 0
h-index: 0
机构:
Michigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Gonzalez-Padron, Tracy
;
Harmancioglu, Nukhet
论文数: 0引用数: 0
h-index: 0
机构:
Bilkent Univ, Ankara, TurkeyMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Harmancioglu, Nukhet
;
Huang, Ying
论文数: 0引用数: 0
h-index: 0
机构:
Univ Arizona, Tucson, AZ USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Huang, Ying
;
Talay, M. Berk
论文数: 0引用数: 0
h-index: 0
机构:
HEC Montreal, Quebec City, PQ, CanadaMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Talay, M. Berk
;
Cavusgil, S. Tamer
论文数: 0引用数: 0
h-index: 0
机构:
Michigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
机构:
Michigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Hult, G. Tomas M.
;
Ketchen, David J., Jr.
论文数: 0引用数: 0
h-index: 0
机构:
Auburn Univ, Auburn, AL 36849 USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Ketchen, David J., Jr.
;
Griffith, David A.
论文数: 0引用数: 0
h-index: 0
机构:
Michigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Griffith, David A.
;
Finnegan, Carol A.
论文数: 0引用数: 0
h-index: 0
机构:
Univ Colorado, Colorado Springs, CO 80907 USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Finnegan, Carol A.
;
Gonzalez-Padron, Tracy
论文数: 0引用数: 0
h-index: 0
机构:
Michigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Gonzalez-Padron, Tracy
;
Harmancioglu, Nukhet
论文数: 0引用数: 0
h-index: 0
机构:
Bilkent Univ, Ankara, TurkeyMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Harmancioglu, Nukhet
;
Huang, Ying
论文数: 0引用数: 0
h-index: 0
机构:
Univ Arizona, Tucson, AZ USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Huang, Ying
;
Talay, M. Berk
论文数: 0引用数: 0
h-index: 0
机构:
HEC Montreal, Quebec City, PQ, CanadaMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Talay, M. Berk
;
Cavusgil, S. Tamer
论文数: 0引用数: 0
h-index: 0
机构:
Michigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA