Learning styles and web technology use in Business and Economics university students

New technologies in general and Web 2.0 in particular, have an important and growing presence in society, both in educational settings and in personal relationships. The main objective of this research is to analyse how 2.0 tools contribute in business strategy offered by the University for the teaching-learning Process, from learning styles of students in order to analyse the profiles obtained and thereby implement appropriate learning techniques to each profile. It has carried out an online survey of students in Degree in Business Administration from the University of Castilla-La Mancha (Spain). The results show three different profiles depending on the learning styles of each of the members surveyed and the use of Web 2.0 tools in their teaching-learning process. Each profile will achieve differentiated teaching strategies, seeking aimed at improving the teaching and learning of teachers and students. (C) 2014 The Authors. Published by Elsevier Ltd.