Evaluation of satisfaction and repurchase intention in online food group-buying, using Taiwan as an example

被引：26
|
作者：
Chang, Shu-Chun [1 ]
Chou, Pei-Yu [1 ]
Lo Wen-Chien [2 ]
机构：
[1] Natl Chung Hsing Univ, Grad Inst Bioind Management, Taichung 40227, Taiwan
[2] Univ New S Wales, Sydney, NSW, Australia
来源：
BRITISH FOOD JOURNAL | 2014年 / 116卷 / 01期
关键词：
Customer satisfaction; Taiwan; Demographic variables; Online group buying; Repurchase intention; CUSTOMER SATISFACTION; MECHANISM;
D O I：
10.1108/BFJ-03-2012-0058
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
Purpose - The purposes of this study are: to investigate the relationship of personal background to online group buying's satisfaction and to establish the relationship between consumer's satisfactions and repurchase intention. Design/methodology/approach - This research used a questionnaire to survey and chose consumers with online group buying experience as research subjects. The study used SPSS statistic software to analyze. Findings - The outcomes of this study are: demographic variables have effects on consumer's online food group-buying satisfaction. Consumer's satisfaction has an effect on repurchase intention. Originality/value - This paper investigates the relationship of personal background to online group buying's satisfaction. It establishes the relationship between consumer's satisfaction and repurchase intention.
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页码：44 / 61
页数：18
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