Building up a B2B e-commerce strategic alliance model under an uncertain environment for Taiwan's travel agencies

被引:51
作者
Huang, Leo [1 ]
机构
[1] Natl Kaohsiung Hosp Coll, Dept Travel Management, Kaohsiung 812, Taiwan
关键词
travel agency; strategic alliance; electronic commerce; distribution channels;
D O I
10.1016/j.tourman.2005.06.005
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
E-travel agencies adopt B2B strategic alliances in order to strengthen their competitive advantages in the e-commerce travel market and because they are an effective tool to gain wider sustainable gains. External environmental and internal organizational factors impacting the success of strategic alliances model are themselves a crucial issue. This study uses multiple methods to collect data from multiple sources and uses qualitative and quantitative surveys. A two-stage research design is adopted to explore the present strategic alliances between Taiwan's wholesaler e-travel agencies and retailer sub-agencies. The results provide an in-depth understanding into the B2B e-commerce strategic alliance model. According to this research, Taiwanese e-travel agencies consider three external environment uncertainties, five internal organization motivations, five partner selection criteria, and two performance measurements of alliance strategies. Finally, the paper proposes an optimal B2B e-commerce strategic alliance model that matches the essential development needs of B2B e-commerce and overcomes the environmental uncertainties. (c) 2005 Elsevier Ltd. All rights reserved.
引用
收藏
页码:1308 / 1320
页数:13
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