Ambivalence and response amplification: A motivational perspective

被引：77

作者：

Bell, DW ^{[1
]}

Esses, VM ^{[1
]}

机构：

[1] Univ Western Ontario, Dept Psychol, London, ON N6A 5C2, Canada

来源：

PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN | 2002年 / 28卷 / 08期

关键词：

D O I：

10.1177/01461672022811012

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

This research investigated whether ambivalence-induced response amplification occurs because of a motivation to reduce ambivalence. In Study 1, participants' ambivalence toward Native people was assessed and they then read a positive or negative essay on Native land claims. As predicted, ambivalent participants displayed a significant difference between the positive and negative message conditions in their attitudes toward Native people, whereas nonambivalent participants did not. Study 2 followed the same Procedure as Study I and also included motive manipulation essays designed to manipulate the motivation to reduce ambivalence. The negative motive essay emphasized the disadvantages of seeing both the good and the bad in another person or situation (i.e., ambivalence is negative), whereas the positive motive essay emphasized the advantages (i.e., ambivalence is positive). As predicted, ambivalent participants who received the negative motive manipulation displayed response amplification, whereas ambivalent participants who received the positive motive manipulation did not.

引用

页码：1143 / 1152

页数：10

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