Factography And Content Analysis of Fiction: The Meaning of Media Images and Their Values for The Russian Youth

Methodology used in this research originates from the method of participant observation common for ethnography. From 2006 to 2017, the system of images ingrained in the consciousness of young people underwent nearly a full "reboot". It can be argued that by 2017, the general international value system had been defined. The research has shown that fictional characters exist along with real images of media people and objects of the socio-cultural environment. The totally unexpected and surprising feature of this connection is the blurring borders between fictional and real objects. Specific data are presented in this article to support this idea. The main conclusions are as follows: it has been found that the border between the norm and deviation is fading, and limitless tolerance is gradually becoming a value.