Colour Extraction and Analysis Solution for Design of Cross-cultural Websites

被引：2

作者：

Vitols, Gatis ^{[1
]}

Arhipova, Irina ^{[1
]}

Hirata, Yukako ^{[2
]}

Ikarts, Ilvars ^{[1
]}

机构：

[1] Latvia Univ Agr, Fac Informat Technol, Liela Str 2, LV-3001 Jelgava, Latvia

[2] CasterBiz, Nishi Ku, Yokohama, Kanagawa, Japan

来源：

ICTE IN REGIONAL DEVELOPMENT 2015 | 2015年 / 77卷

关键词：

Usability; Cross-cultural design; Image analysis;

D O I：

10.1016/j.procs.2015.12.374

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

The World Wide Web is not a culturally neutral environment. Diversity of Web users causes multiple problems for local and international companies, which want to provide their services using the World Wide Web. Two models are widely applied for cross-cultural website design: culture marker model and culture dimension model. One of the main culture marker model's markers is colour. Application of colour has an impact on usability of cross-cultural websites. However there is poor availability of solutions for designers for extraction and analysis of colour information from websites. An algorithm and set of tools that allows to extract and collect colour information from source code and rendered image of websites is proposed. (C) 2015 The Authors. Published by Elsevier B.V.

引用

页码：215 / 220

页数：6

共 10 条

[1]

Akcay Okan., 2011, International Journal of Business and Social Science, V2, P42

[2]

De Bortoli M, 2001, P EUR LANG IMPL COMM, P27

[3]

Duygu Bedir Eristi S., 2009, J THEOR APPL INF TEC, V9, P117

[4]

Kaya N, 1996, RELATIONSHIP COLOR E

[5]

Krug Steve., 2006, Don't Make Me Think!: A Common Sense Approach to Web Usability

[6]

Lane J, 2008, WEBSITE CREATION CSS

[7] Managing images in different cultures: A cross-national study of color meanings and preferences [J].

Madden, TJ ;

Hewett, K ;

Roth, MS .

JOURNAL OF INTERNATIONAL MARKETING, 2000, 8 (04) :90-107

[8]

Rau P.-L.P., 2011, HDB HUMAN FACTORS WE, V2nd, P677

[9]

Singh S., 2012, MANAG DECIS, DOI 10.1108/00251740610673332

[10]

Vitols G, 2012, P 5 INT SCI C APPL I, P20

← 1 →