Langkawi Island as a tourist friendly destination

Tourism destination is seen as a combination of products and experience which influencing tourists to travel. The evolution of tourist tastes and demands as well as an increasing of travel potential, have called for a tourism destination to be more creative and innovative in offering niche tourism or more importantly, tourist friendly destination. Tourist friendly destination is a concept that provides tourists with satisfaction through connection and maximum use of space, activities, and products without any interference or problems. This study was done in Langkawi Island, Malaysia most popular island. This empirical study was done to identify whether Langkawi Island met with all the elements in the tourist friendly destination concept. Using a whole island area as the contextual setting, 302 domestic tourists were surveyed. Through a series of analyses, the majority of the respondents agreed that Langkawi Island can be considered as a tourist friendly destination. Although some improvements need to be done, this study showed that Langkawi Island had fulfill almost all the elements in the concept. The result also proved that satisfied respondents will lead them to revisit and recommend this island to others.