Understanding Mass-Market Mobile TV Behaviors in the Streaming Era

被引：8

作者：

Bentley, Frank ^{[1
,2
]}

Lottridge, Danielle ^{[1
,2
]}

机构：

[1] Yahoo, Sunnyvale, CA 94089 USA

[2] Oath, Sunnyvale, CA 94089 USA

来源：

CHI 2019: PROCEEDINGS OF THE 2019 CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS | 2019年

关键词：

Television; Streaming; Mobile; Smartphone; Survey;

D O I：

10.1145/3290605.3300491

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

Despite claims of Mobile TV's mainstream arrival in 2010, it took until 2017 for watching professionally-produced television content on mobile phones to truly become a mass-market phenomenon in America, with half of all TV content expected to be watched on mobile phones by 2020. But what professionally produced content are people watching on their phones and when are they watching it? Are there any clusters of behavior that emerge in the broader population when it comes to watching TV on the phone? We set out to answer these questions through two surveys deployed to representative samples of online Americans. We discuss our findings on the mass-market arrival of Mobile TV viewing and differences from how the HCI community has previously envisioned mobile video. We conclude with implications for the design of future Mobile TV systems.

引用

页数：11

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